Let’s get personal
Yup, I know that my name sounds a bit Russian, probably because there is a certain president called Vladimir. But my name is actually Croatian, and it’s not that difficult to pronounce.
I love to travel. That’s a real passion of mine and an ultimate inspiration. To illustrate that — I’ve traveled more than 55.000 km in 2018 alone, and 2019 also seems to a fascinating one with the Carribean and the southern US in the books.
Even though my mantra is to push myself both in personal and professional life, I like to remind myself to take it easy from time to time and to take it slow. Having a well-managed work/life balance makes a difference in creativity and ultimately work output.
Thoughts on UX
With over a decade of work experience and master's degree in design, for the last seven years, I have narrowed my focus on digital product user experience which sums all disciplines covered so far.
Having witnessed what synergy of UX direction and Marketing can achieve, I am a very passionate advocate of UX integration into business processes from the start. Strategic UX management, along with Marketing, should clearly define the strategy for the user/customer experience and use UX toolset to execute that across all user/customer touch points.
Furthermore, I am genuinely convinced that UX should have a firm place at a boardroom table — to report results in business terms and to show the real value of executing great user experiences. A true corporate UX leader should demonstrate those results to get and maintain a seat at the table. Those results should be shown in its pure, rather concise, but direct business terms — KPIs and other critical user metrics to swiftly evaluate how UX stands against defined SMART goals.
In my personal experience, a management UX role that is present in a boardroom is still a rare occurrence. And that's not just a flaw in corporate management — designers require passionate leaders who can structure what they do and who understand business processes. This is precisely what I am aiming for.