UX professional with 10 years' experience, master's degree and numerous international awards.
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McDonald's Design System for Digital Products

McDonald's is world's second largest private employer with 1.6 million employees. Now imagine what just 1 additional minute of work makes to its bottom line.

Visual language is just like any other language. If the language is not shared and understood by everyone using it — misunderstandings arise quickly. And as a product or team grows, the challenges compound.

The benefits design systems are clear — a cohesive experience is more easily understood by our users, saving time and ultimately money on key tasks employees have to do daily.

My role: UX Manager

 Just one of many different UX patterns used within the same market. We've counted 6 in total just for the United Kingdom.

Just one of many different UX patterns used within the same market. We've counted 6 in total just for the United Kingdom.

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 A very notable example of McDonald's internal applications before a comprehensive Design System was put into practice. This application was used by global McDonald's staff to report and keep track of incidents in all of 36,900 restaurants. It was not, obviously, in line with McDonald's brand guidelines and the way it functioned was really poor. It took an average of 14 minutes to report just one incident.

A very notable example of McDonald's internal applications before a comprehensive Design System was put into practice. This application was used by global McDonald's staff to report and keep track of incidents in all of 36,900 restaurants. It was not, obviously, in line with McDonald's brand guidelines and the way it functioned was really poor. It took an average of 14 minutes to report just one incident.

 The same screen after applying a comprehensive Design System.  Using a comprehensive Design System and UX enhancements to minimize the need for direct user input we optimized the user's memory retrieval which ultimately led to better time on task metrics.   One incident report that previously took 14 minutes to complete was down to just 8. Multiply that by 1.6 million and just imagine what a time saver that is.

The same screen after applying a comprehensive Design System.

Using a comprehensive Design System and UX enhancements to minimize the need for direct user input we optimized the user's memory retrieval which ultimately led to better time on task metrics. 

One incident report that previously took 14 minutes to complete was down to just 8. Multiply that by 1.6 million and just imagine what a time saver that is.